YeLP RESERVATIONS  

OOH
Agency: Yelp
Role: Art Director + Designer
Copywriter: Rowena Harris
Photographer: Parker Day

Yelp isn't just local, they're hyperlocal, which makes them uniquely positioned to stand out from the noise. To do this, we hit the competition by standing out against a sea of stock food photography and keeping it local.  We partnered with local Bay Area photographer Parker Day and captured key local restaurant clients to create this large-scale OOH marketing campaign for Yelp Reservations.  Using vibrant colors and a touch of humor, we highlighted each chef / restaurant by celebrating what made them uniquely special. The results: a lift in partnering restaurant reservations up by 17%.