Crystal cruises

Begin a New Story
Agency: Y&R:CA
Role: Art Director / Designer
Animation: Blacklist

Crystal Cruises wanted to break out of the industry's mold of stock photography and glamorized ship shots. Our solution was to capture the emotion and adventure of traveling by inviting guests to begin a new story with Crystal Cruises. Inspired by memories documented in travel journals, we introduced a campaign that showcased exactly that. We created travel journals by introducing a snapshot style of photography and asked watercolorists to paint destinations around the world to inspire Crystal Cruise guests to begin their own story.

Using the Aurasma App, the print ads come alive in film on a user's tablet or smart phone. 

The Storyteller app lets guests customize their photos and share their travel stories via social media and traditional postcards. 
The Never Ending Journal on Facebook is a hub for photographs taken by Crystal Cruises' travelers, creating a digital journal, as part of a larger story.