NEURO

Light it Up
Agency: Y&R:CA
Role: Art Director
Director: Mi-Zo

Neuro makes beverages that are designed to enhance different moods, but they had become lost in a sea of energy and health beverages. Our job was to demystify the science behind Neuro and explain how the drink worked in a fun and fresh way. We simplified each drink to a formula that combined key ingredients with key benefits. To put the brand into motion, we brought science into the nightclub to visually capture the physical experience of drinking a Neuro. Working on a shoestring production budget, we created these films that introduced viewers to the physical effects of what it's like to drink a Neuro. As a result, Light It Up Films became the theme for re-introducing the brand.

Mobile Site
*Featured on FWA as Mobile of the Day Award*
Neuro was launching their product in Walgreens and wanted some ideas for a coupon campaign. But no one clips coupons anymore. So we let shoppers win coupons by bowling for Neuro bottles down a virtual store aisle.