Metromile

If you don’t drive a lot, you shouldn’t pay a lot.
Agency: Hecho Studios + Metromile
Role: Creative Director / Art Director
Copywriter: Lane Karczewski

TV: Metromile is disrupting a $250 billion auto insurance category by offering an entirely new type of insurance that charges customers based on the miles they drive. But explaining pay per mile car insurance is no as easy task. We realized that what constitutes driving “a lot” is a pretty subjective a thing. So, alongside Hecho Studios, we created a TV campaign that explained the pay per mile category by defining low mileage drivers in a simple and relatable way.