JOBCASE
Every worker has a question
Role: Creative Director / Art Director
Copywriter / CD: Lane Karczewski
Director: Call me Al
Production: Media Monks
Jobcase is an online community where millions of workers get together and share their expertise, support, and advice with one another. Whether it’s negotiating a raise, earning a promotion a little quicker, or interviewing better for a better job, workers are on Jobcase, ready to help each other level up. We had a lot of fun using a series of verbal match-cuts, where a single word in one worker’s question serves as a hinge into someone else’s question. But these verbal cuts are accentuated by visual cuts as well. Altogether, creating a dynamic demonstration of both the many workers on Jobcase, and the many ways Jobcase helps them all level up.
TV: We kicked off the first ever TV spot for Jobcase in-house, with the new brand positioning and tagline, “Get together. Get ahead.”
TV :30 “Every Worker”
TV :15 “Any Tips?”
TV :15 “Quick Question…”
OOH: Bus shelter placements around the city of Chicago and a transit station takeover showcased how Jobcase brings together workers with questions with ones that have answers.
Digital: Our digital ads increased brand lift & brand awareness among workers via the Gannett Media Network using high impact digital display ads, auto play video ads, and homepage takeovers.
This campaign’s legs were so long we stretched them into a B2B campaign.