JOBCASE
Rebrand
Role: Creative Director
Identity: Teak
I was hired to lead the rebrand at Jobcase. We partnered with Teak, a creative agency based in San Francisco. Together, we evolved the original brand identity to establish Jobcase as the go-to platform for workers everywhere to connect. As a hands on CD, I helped establish our brand strategy, directed in house and external talent on brand development, including our brand story and voice, visual identity and partnered with product to establish a successful design system that worked across brand marketing and product. Our goal was to deliver a human-centered brand that reflected Jobcase members.
Below are a few before / after slides from the rebrand.
![Untitled-1 [Recovered]-02.png](https://images.squarespace-cdn.com/content/v1/58e69d9403596e9518c08caa/1694121443670-9YQNE8COUPPWMM16JZ7N/Untitled-1+%5BRecovered%5D-02.png)
![Untitled-1 [Recovered]-03.png](https://images.squarespace-cdn.com/content/v1/58e69d9403596e9518c08caa/1694121444473-I8BMGVK8U0UXADN1KUIJ/Untitled-1+%5BRecovered%5D-03.png)
